Gossard Is Closed: What It Means for Your Lingerie Collection (And What Comes Next)

If you've landed here after Googling "Gossard liquidation" or "what happened to Gossard lingerie," you're not alone — and you're in the right place. We have some news to share, a bit of sadness to sit with, and, if you'll let us, a way forward.

Gossard.com, date: 5/19/2026

We'll be honest — we weren't sure how to write this one.

Gossard Limited officially ceased trading on May 14th, 2026. They've entered liquidation, and their UK operations are closing for good. For a brand that's been around since 1901, that's a lot of history to wrap up in a press notice!

Most of us here grew up around Gossard in some form or another. That's over a hundred years of garter belts, bralettes, and beautifully constructed pieces that somehow always managed to feel both classic and current. They had a way of making women feel held — not just physically, but in that harder-to-define sense. Put-together. Themselves. You know the feeling, or you wouldn't be here reading this.

So yes, we're a little sad. We wanted to say that plainly before we said anything else.

The Gossard Legacy: Why We Chose to Work With Them

Here at VienneMilano, we are a hosiery brand through and through. Our collection consists of tights, thigh highs, and stockings, all of which are made in Italy — not just in the Italian tradition, but literally crafted there — and that's a point of pride we'll never stop mentioning. But stockings are only as good as the garter belt holding them up.

That's a truth we take seriously. A beautifully sheer, perfectly fitted stocking deserves an equally considered foundation. And that's exactly why we chose to bring Gossard into our world.

We don't manufacture garter belts or lingerie. What we do is curate — and Gossard cleared every bar we set. Their quality was impeccable. Their designs had that rare combination of structure and sensuality that makes a piece feel like it was made specifically for you. When a customer came to us for their first full set — stockings, garter belt - or suspender belts, as our British friends call them (same thing, we promise), panties, the whole picture — Gossard was who we trusted to complete it. Their pieces worked in harmony with our LUANA, LUCIA, and RAFFAELLA stockings in a way that felt almost choreographed.

And if you're new to pairing stockings with garter belts or just want to make sure your next set works as well together as it looks — we put together a little cheat sheet. Belt style matters more than most people realize, and the right match means no slipping, no stress on the fabric, and a back seam that actually stays straight.

The Hosiery Support Guide: Matching Belts to Stockings

Ready to start building your set? Browse our full lingerie and garter belt curation here.

We don't recommend anything to our customers that we wouldn't wear ourselves. Full stop. Gossard earned its place on our collection.

Our Remaining Gossard Collection: Final Pieces Available Now

Gossard's UK entity has entered liquidation, but we still carry what we have — and once it's gone, it's gone.

If you've been eyeing a particular Gossard piece, or if you're just now discovering them through this strange, bittersweet moment, we encourage you to shop our remaining Gossard collection sooner rather than later. These are the final remaining pieces — not restockable, not reorderable. For longtime Gossard loyalists, they're nothing short of collector's items at this point.

There's something meaningful about owning a piece from a brand that has given over a hundred years to this craft. We're glad to be still able to offer that.

What Comes Next: Our Continued Commitment to Your Full Set

A chapter is closing, but your collection doesn't have to miss a beat.

We've been thoughtful about who fills this space, because Gossard's absence isn't something to paper over with just anything. The brands we work with have to share that same commitment to quality, design integrity, and the belief that what you wear underneath sets the tone for everything else.

We're continuing to carry and expand our range of fabulous garter belts and lingerie brands — including Dita Von Teese and Colette & Sebastian, among others. If Gossard spoke to you, we think these will too. They bring the same spirit of intentional design and premium construction, and they pair beautifully with our made-in-Italy stockings.

Speaking of which — if you're building a new set, our LUANA Sheer, LUCIA matte, and RAFFAELLA Back Seam stockings are all designed with garter belt wear in mind. They're sheer, elegant, and crafted to look just as extraordinary on as they feel. Paired with any of the garter belts in our current collection, they make a set that needs no apology or adjustment.

One small but important note as you shop: every brand measures differently. Before you fall in love with a piece and check out, please take a moment to consult the size chart on each product page. Getting the right fit isn't just about comfort — it's the difference between a set that works and a set that sings.

We're Still Here — And So Is the Standard

Gossard's closing is a genuine loss. But VienneMilano's role hasn't changed: we are here, as always, to make sure every woman has access to hosiery and lingerie that makes her feel fabulous. The brands change. The commitment doesn't. Browse our current collection, meet our new additions, and — if you want a piece of history before it's truly gone — don't wait on those last Gossard pieces. We've got you covered. Literally.

And if garter belts and suspenders just aren't your thing — no judgment whatsoever, truly — our thigh high collection is waiting for you. No straps required!

What are thigh highs, you ask? You can learn about them here.