At VienneMilano, we like to think we've found our Goldilocks zone: Not too Expensive; Not too inexpensive - Juuuust right. But if you'd like to argue the case for either side, we've got our counterpoints lined up. Read on as we get down to the nitty-gritty about our prices.

Okay, we'll admit it - we're the first to get so caught up in our thigh highs that we forget about their price tags, but that doesn't mean we haven't put a lot of thought into their worth. In fact, a lot of consideration of many factors goes into each figure – including you – believe it or not.

Our very own favorite customers are one of our main deciding factors when it comes to our prices, but more about that later.

For now, we're going to get down to business and do a little accounting. But don't press back just yet; we'll try to make all this finance talk bearable – so bear with us!

Crunching the Numbers

European Finery

Every single one of our stockings takes a one-way trip from Italy to us. This ticket doesn't come particularly cheap, but when we get our hands on that pristine, velvety-smooth, and perfectly-made piece, we just know we'd pay it twice over.

Venice, Italy


All of our products are crafted from premium materials with exquisite results. Not to mention the expert craftsmanship that goes into every stitch, speaking of which...

A Fair Price

We would rather not do our main love, hosiery, a disservice by producing it in bad faith, to the detriment of anyone's health or wellbeing – physically, mentally, or financially. Italian laws seem to think the same, seeing as they protect their workers assiduously while ensuring everyone's paid a fair, livable wage which is exactly what they deserve. If that means we pay more, then we'll gladly do it! It may mean we have to add a little $$ to our products, but what's money in the face of fairness?

Dollar bills

Sustainability Pays

Since our product tends to go the distance, you have to rebuy less, all of which evens out in the end, maybe even resulting in you paying less over time. Plus, it comes with the added bonus of being kinder to the planet – what's not to love?


What's Missing?

Unfortunately for window shoppers, VienneMilano does not have a brick & mortar store. Instead, we host an online storefront that you can explore with clicks. So, while we do pay a domain fee to enjoy that invaluable .com at the end of our name, we don't have to contend with rent or any other overhead fees for that matter. This puts a lot of pie back in our budget pie chart, meaning we can lower our costs significantly.

What We Really Want

Our goal is to help every woman look and feel like she is the most beautiful and fabulous woman in the room. We have carefully tweaked our price point and crafted our selection of styles and sizes to help us achieve this goal. At the end of the day, we're a luxury lingerie brand in a unique position giving us the opportunity to offer unique prices. So, if we look a little different from the rest of the market, that's why.

Legs and thigh highs

March 10, 2023

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